I was reading an online commentary about newspapers and their business models the other day. Basically, the opinion was that newspapers are slowly letting themselves die by sticking with user-antagonistic business models that prioritize tracking over efficiency, cancellation-friction over customer friendliness and so on.
That is all so true.
This reminded me of being a college student. I wasn’t subscribed to any single newspaper (this was before the Internet was a ‘serious’ thing). Every evening, I would walk over to the kiosk and browse through different newspapers before deciding to buy one. Often, I would end up picking more than one, especially on weekends.
In a lot of countries, the quintessential newspaper kiosk was also a way to bring society together and to discuss events and debate them. Sadly, most of these are on their way out. Even in Amsterdam, which didn’t really have much of a kiosk culture, there are only 2 booksellers I know that sell any non-Dutch periodicals. Newspapers are hard to procure unless you commit to a long-term at-home delivery subscription.
This brings me to my main point — just like we were able to buy newspapers just this once, why can’t we subscribe to electronic versions of the same media outlets for just a day? I can understand that part of this is because of higher transaction costs online where cash just doesn’t work. Even then, I am sure that a lot of customers would not mind a little markup given the flexibility to not have to commit to a yearly subscription.
A few companies have tried to come out with per-article or monthly all-you-can-consume subscriptions to a catalog of newspapers and magazines, but they are hardly profitable. Just like music services, there really is no way to make a profitable business renting out content unless the producers/owners are on board and price it as such, fit for rental consumption.
Now, more than ever in our lifetimes, we need reliable sources of news and current affairs. If you could afford it, do subscribe to a newspaper and keep them alive, and while you’re signing up, make sure to tell your favorite news source to provide a day-subscription. It’s the only way to keep us sane.